For starters, your customers need to know when they can reach you. If you are a small business with live chat software but cannot afford 24/7 support, let your customers know. Setting expectations right away will help you build trust and capture leads using lead chat.
Most live online chat tools such as Olark allow you to customer them to make your brand more recognizable. Instead of using the default customizations, make the live chat tool meet the needs of your customers. This way, your customers will remember you and will trust you more.
If you use Chat Bots, make it that your customers find it easy to chat. Ensure that your customer can enter a message right away on a small chat window without having to fill forms or answer so many questions. If you are trying to collect customer data, first offer Live Help and then request your visitors to enter their details on a form.
As a business operating in the United States or Australia (or any other part of the world), you need to invest in an excellent live support software and then train your live chat agents. This way, your clients will receive the best service and are likely to come back. A software that offers chat metrics such as LiveAgent is ideal in the long term.
While live chat is great, you still need to advertise other contact options such as support tickets, emails, forums, tutorials and guides, phone calls, and any other support you offer. Other options, besides live chat online, will help build trust.